"Alarm" is a very pigmented and deep scarlet with excellent color payoff in every swipe. Alarm is the perfect name for this shade since it really is such a bold and bright red, definitely sends off warning signs! Perfect for a sultry red lip and runs for about $6 at any drug store.
For my look in the post Passion Has Red Lips I dabbed some L'Oreal Color Juice tube gloss in "Cherry on Top" to give my lips an extra pop of shine. I'll update with a swatch by tomorrow!